8 Years
Platform maturity · Battle-tested through real operations since 2016
The Journey · 2016–2025
Nine Years in the Making
We wanted to modernize Jamaica. We learned that changing a country takes patience, resources, and a different kind of approach. This is the story of how a failed ride-hailing app became the foundation for something much bigger.
2016
The Dream That Didn't Work—Yet
We launched Get There, a ride-hailing app for Jamaica. We believed technology could modernize how people moved. But we hit the classic chicken-and-egg problem: not enough drivers, not enough riders. The app didn't take off. But to manage our small team, we'd built a simple internal tool called "Jamaker"—a ledger and operations system. That tool survived.
2017
The Realization
Get There built our reputation. People started asking us to build software for them. On July 17, 2017, we founded Gizzada Software. We realized something: if we couldn't modernize Jamaica by starting new companies, maybe we could do it by empowering the ones that already existed. We became a custom software shop—but Jamaker stayed with us. We kept improving it because we needed it to run our own business.
2017–2020
Building What We Needed
While serving clients by day, we built Jamaker by night. Invoicing, planning, payroll, CRM—every feature exists because we needed it ourselves. We looked for an affordable, all-in-one tool for Caribbean businesses. It didn't exist. So we built it. Not to sell—just to run our company better.
2020
The Bet on Ourselves
Christopher started building a website/app development kit inside Jamaker. From 2020 onward, every client project was built using this stack. We stopped handing clients off to third-party hosting. Jamaker became the server. We moved faster. Clients got better products. The platform was taking shape—though we didn't call it that yet.
2023
The Question That Changed Everything
In DBJ's Ignite accelerator, our coach looked at our books and noticed something: three doctors were paying us for hosting, ERP subscriptions, and email. "Why not go after more doctors?" That simple question led us to Dr. Franco Pencle, who saw immediately what Jamaker could become for healthcare. The patient module was born. We called it ElecareAI.
2024
The Hardest Part: Waiting
We showed ElecareAI to clinics. The feedback was strong—doctors wanted this. But Joel and I were still running Gizzada full-time, serving clients as part-time-CTO-for-hire. The product was ready. We weren't. Not yet. We needed breathing room to make the leap.
April 17, 2025
The Leap
We pressed the button. Phoros Cloud went live. We stopped taking new Gizzada clients. After nine years of building on the side, we went all-in on the platform and ElecareAI. Everything we'd built—every late night, every feature we made because we needed it—was finally the main thing.
August 2025
Diving Into the Deep End
We flew to St. Vincent, Barbados, and Trinidad. We knocked on doctors' doors. We demoed ElecareAI to anyone who would listen. Real sales began. We came back with ~30 warm leads—doctors who said "we would use it." It was terrifying and exhilarating. After years of building in the background, we were finally selling what we'd made.
Today
This Is Not a Fluke
August: $840 MRR. November: $1,555 MRR. That's 85% growth in three months. To us, this isn't luck—it's validation. Nine years of patient, practical, visionary development put us here. The bootstrap approach meant we built relationships with hundreds of businesses. We gathered knowledge. We understood what Caribbean companies actually need. Now, with AI joining us, we have a foundation that can enter any vertical we choose. We just need capital to accelerate.
"Building what Phoros is required time and patience. The bootstrap approach was the right way—it meant we got access to a lot of businesses and gathered the knowledge to inform the development and design of our system. It is that patient, practical, and visionary development that has put us in a position where now that AI has joined us, we have a foundation that enables us to stably enter as many verticals as we might wish."
— Christopher Gayle, CEO & CTO
